What Every Blogger Should Understand About WordPress SEO
Putting together a blog in WordPress is not hard at all because it essentially is a plug and play solution with everything ready to go. When trying to get your blog to rank highly in the SERPs, there are certain variables that are important to keep in mind, like the following:
Keyword in the Title: The search engines put strong emphasis on the title of webpage, since the title is shown in the search engine results when someone searches for a particular keyword. Including your principal keyword in the title, therefore, is critical, but you still shouldn’t be too heavy handed with it. While it is a great idea to introduce your keyword into your title, make sure you don’t get carried away. Your title needs to be relevant and be the result of a lot of creativity and originality, which is what it’s all about. Your visitors should get a clear idea what your site is about by reading the title alone. If you feel that the keyword isn’t going in the title, then you don’t have to sacrifice it for the sake of the keyword. Despite the fact that it is important to get your keyword in the title, it shouldn’t be done in exchange for quality. You can get it into plenty of other places easily.
The Right XHTML code: This is necessary step for making a solid WordPress website that gets good results. There are many reasons why your website should be certified based upon the standards of the online world. Even if know about the basics of HTML, you won’t have any problem starting out. Key in the name of your website into the W3C Validator. If you notice that it does not validate, then just go through the instructions and fix the problem. Validating you site will ensure that there will not be any aspects of your site that will keep you from getting a high page rank with the search engines.
Customize Slugs for Each Post: When you’re writing a post for your WordPress site, you’ll find a field called Slug that is located just below the title of the your post, which is what determines the address of the article you’re posting. When the search engines see that your site’s URL has the same keyword as your page’s title, meta description and your content will see the page as being more consistent. WordPress offers a lot of features that make it as easy as possible to optimize your site for search engines but you cannot afford to ignore the importance of the placement of keywords for this important task either.
In conclusion, if you’re using WordPress for your site or blog then you have an upper hand when it comes to SEO. Now, it is up to you to leverage this in the best way possible. Digital marketing agency Cary NC is your best bet when it comes to any of your SEO needs.