Gaming enthusiasts are particular. They like colorful chassis, bright keyboard lights, cool-sounding brand names and scintillating performance in PCs.
Those are ideals Lenovo has embraced with its new Legion line of gaming laptops and PCs. Introduced on Tuesday, Legion will feature some of the most loaded PCs offered by Lenovo.
In a way, Legion is to Lenovo what Alienware is to Dell — a product family that will help Lenovo cash in on PC gaming and virtual reality. Beyond PCs, the Legion brand could also include gaming monitors and accessories.
Lenovo isn’t known as a game PC maker, but it isn’t stretching outside its comfort zone with Legion. It already offers Y-series and IdeaPad gaming PCs, and has partnered with Razer to build not only desktops, but keyboards with lighting effects and other gaming accessories. Lenovo hopes Legion — a name coined after the large units in the armies of the Roman empire — will resonate with gamers.