Actually planning things thoroughly is one of the behaviors that you need to have if you ever want to find success. Actively planning something like a business blog, however, involves your knowing what else is involved. Yes, you will have some general ideas but what matters is that you create a good structure. This is even more important when you want to include search marketing in your goals. If you want to be really successful, you’ll implement the following tips for planning out your business blog.
Website Loading Speed
Any site you design and build has to be made for speed of loading in the browser. Since we are nearing the end of 2012 and have gotten through Penguin, Google has made it as clear as possible that loading speed is incredibly important and a major factor in the score that is given to your site. With a blog, there are two major motivating factors where speed is concerned. The header graphic, if you’ve got one, is one of them. Just be sure that it isn’t file heavy and if it is heavy, you need to ensure that it has been optimized for the Internet. The second is how you approach building your blog. It means that you must tread carefully with regard to plugins and graphics. Your load speed can be adversely affected by plugins, particularly if you pile on a lot of them. Start small so that your blog will load quickly and then keep track of your loading speed as you add more things to it.
Your block structure should also have a specific appearance in regard to the categories that you use. On your business blog, categories are very important. If you’re brand new to IM and blogs, then that’s all right and here’s a breakdown. Categories are typically listed in a sidebar, and the sidebar can be on the left side or the right side. This structure has to be there for the blog to work properly. When you name the categories, you will use secondary keywords related to the blog itself. The secondary keywords will come from doing a search on the primary keyword and using those results. The search should involve monthly volume and competition in order to choose the right ones.
We should spend some more time working with the freebie, given how absolutely important it is. You can improve your chances for capturing an optin if you market it on your blog. It’s true; put up a small presell page that will talk about the value and the benefits of your freebie opt-in giveaway. Most of your visitors have gotten into the habit of ignoring this stuff because they’re used to getting the lower quality ebooks. Make something great for your giveaway rather than buying, or borrowing, something from a torrent site or whatever. Different is good, so give away a video or something similarly creative. There are so many different things that your audience will probably find really valuable. It’s important that people genuinely want the content you’re offering them for free.
As long as the topical structure of your blog is properly planned before you upload it, you should be fine once it is on the web. This will provide a structure for your content once you posted on your blog. Don’t do this at the last minute, or try to fix it later – do it right the first time because it is very important to get right.