Moto executives went to great lengths to stress just how revolutionary they think the Moto Z line and its snap-on modules are during a Q&A session at Lenovo TechWorld on Thursday.

The point was made most directly by Iqbal Arshad, senior vice president of engineering and global product design, when he emphasized the Moto Z, “is as good a phone as we’ve ever produced. It’s really, really, really easy to say what I just said. It’s really, really, really hard to do with a design like this.”

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