When Apple began shipping the MacBook Pro Retina in late 2012, it announced that the built-in solid state-drive (SSD) and RAM would not be user upgradable after purchase.
Well, the RAM part of that statement turned out to be patently untrue. That’s a simple piece of hardware to locate. But Apple’s proprietary PCIe SSD modules proved impossible to find.
Then along came Other World Computing (OWC) to single-handedly fight Apple’s planned obsolescence for MacBook Pro laptops with retina diplays. This month, OWC began offering MacBook Pro Retina- and MacBook Air-compatible Aura PCIe SSDs.