How to Create SEO Copy that Converts Well

So what exactly is SEO Copywriting? Search Engine Copywriting is another term for creating content that search engines, as well as human readers, find appealing. This new form of writing for the web, if not done correctly, may be frowned upon.

In other words, SEO copywriting is a kind of a rewriting process of the existing written copy. In the simplest of terms, SEO copywriting seeks to create content that thrives off of targeted keywords. But that doesn’t mean you should pull out your thesaurus, look for several related words and stuff them into your copy to help it rank in the search engines.

Make sure your content contains the correct keyword density or else the major search engines may consider you spammy. So when you’re engaging in SEO Copywriting, make sure you’re constantly aware of the density of your keywords in your content. As you can see, SEO Copywriting is different from regular copywriting in that the focus is on both search engines and readers when it comes to writing content. This form of writing is not really difficult but it does have a learning curve. Get started right now on your road to Search Engine Copywriting with the following tips.

The first rule of SEO copywriting is creating high quality content that readers can connect with. Content will always dominate the other areas of a website, and that’s why content has always been king. All the premier search engines, like Google, value well written content that is well structured. The ideal situation is when your readers find high value in your content, link to it, and then tell others by word of mouth. When Google sees so many backlinks to your page, it will rank it higher, giving you even more exposure. The most important factor is using different variations of words while, at the same time, keeping them relevant to the title. For the search engines to see your articles as informative, you must not use repetitive keywords.

Use a wide level of vocabulary that is related to the topic, on the other hand, and the search engines will see your page as an authority on the subject. Google uses a technology called LSI or Latent Semantic Indexing to determine how valuable a piece of content is. That’s why it’s always important to use keyword synonyms along with the keywords you’re aiming for. 

Make sure to bold words where needed – why? People consider bolded terms to be powerful hooks that attract attention to important words. Google is aware of this factor and they also know how people perceive bold text. Bold words are important to visitors and for this reason Google uses is as an SEO component. The ultimate goal of your content is to make a good impression on your target market as well as to provide search engines with the elements they need to rank your pages higher.

You’ll always want to aim for meaty content. Don’t make the common mistake of offering copy that is less than 400 words in length. The more content you have, the better your site will be. As long as you’re giving away valuable information, shoot for at least 1,000 words per page. There are many factors that go into making a website search engine friendly, but high quality content with the right keyword density will always remain the most important element.